I was commissioned to make a logo for a consultancy company. The name of the company is basically consists of the initials of the person running it, so it felt quite natural to focus on a typographic logo. The client wanted a sort of classic look, which did influence both the type face choices and the colour palette. Speaking of colour palette, it’s kept in grey tones, while a lot of different were explored, the client really liked the grey, both because it’s neutral, but also pleased that it would be guaranteed to print well even with a black and white printer.