Birgitte M. R. Johnsen Illustration & Design

Cha tea

Packaging design created for a fictional brand as part of a personal project. The inspiration behind the design came from tea and its country of origin: China. The illustrations were inspired by inspired by Asian ink wash paintings, also known as sumi-e.

The four different products are one for each of the types of tea you can find: black, white, green and yellow.

Media: Watercolours, digital composition and text placement in InDesign.
Four tea boxes, depicted from the front.

The front of the tea packages do not have an actual illustration, instead they have a cut-out image, which puts the tea leaves on display, ensuring customers can see the difference in tea leaves. Each of the cut-outs are inspired by the illustrations found on the back of the boxes.

Four tea boxes depicted from the back.

The back of the tea boxes contain illustrations in the colour of each of the tea types. The colours found on the sides of the packaging has been taken from their respective illustrations.

The logo of the tea boxes as well as each of the illustrations found on the back of the boxes; coi fish, bamboo, china cups and teapot and a panda.
Media: Watercolours.

A closer look at the logo and the illustrations: ‘Cha’, means ‘tea’ in Chinese, and the Chinese character depicted as part of the logo reads ‘tea’ as well. While the illustrations have been inspired by sumi-e paintings, they’ve been created with watercolours, in order to utilise each of the tea colours.